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Green Building to Rocket in 2009!

Top Ten Trends

— By Jerry Yudelson, PE, MS, MBA, LEED AP | Principal | Yudelson Associates

Yudelson's Top Ten Trends include the following:

1. Green building will continue to grow more than 60 percent in 2009, on a cumulative basis. We've seen cumulative growth in new LEED projects over 60 percent per year since 2006, in fact 80 percent in 2008, and there's no sign that the green wave has crested.

2. Green building will benefit from the Obama presidency, with a strong focus on green jobs in energy efficiency, new green technologies and renewable energy. This trend will last for at least the next four years.

3. The focus of green building will begin to switch from new buildings to greening existing buildings. The fastest growing LEED rating system in 2008 was the LEED for Existing Buildings program, and I expect this trend to continue in 2009.

4. Awareness of the coming global crisis in fresh water supply will increase, leading building designers and managers to take further steps to reduce water consumption in buildings with more conserving fixtures, rainwater recovery systems and innovative new water technologies.

5. LEED Platinum-rated projects will become more commonplace as building owners, designers and construction teams learn how to design for higher levels of LEED achievement on conventional budgets.

6. Solar power use in buildings will accelerate with the extension of solar energy tax credits for buildings through 2016 and the prospect of increasing utility focus on renewable power goals for 2015 and 2020. As before, third-party financing partnerships will continue to grow and provide capital for large rooftop systems.

7. Local governments will increasingly mandate green buildings from both themselves and the private sector. While concern over economic impacts of green buildings mandates will be present, the desire to reduce carbon emission by going green will lead more government agencies to require green buildings.

8. Zero net energy designs for new buildings will gain increasing acceptance in both public and private buildings. I've shown that you can get building energy use down to low levels with better design," said Yudelson, "and that makes it easier and more cost-effective to buy green power to displace the remaining energy use."

9. Green homes will come to dominate new home developments in more sections of the U.S., as builders increasingly see green as a source of competitive advantage. This trend was foreseen in my 2008 book, Choosing Green (New Society Publishers), which for the first time documented the large number of new green housing developments in the U.S. and Canada.

10. European green building technologies will become better known and more widely adopted in the U.S. and Canada. My newest book, Green Building Trends: Europe (Island Press), was just released and helps accelerate this trend, along with more European architects and engineers opening offices in the U.S.

ABOUT THE AUTHOR
Jerry Yudelson is widely recognized as one of the leading green building experts in the United States. On behalf of the U.S. Green Building Council (USGBC), he chaired the Steering Committee for Greenbuild 2004 through 2009, the largest green building conference in the world, and he has trained more than 3,500 people in the LEED rating system. He served on the national board of the USGBC and was a Founding Board Member of the Association for the Advancement of Sustainability in Higher Education.

Yudelson is the author of 10 green building books, including: Green Building Trends: Europe, Green Building through Integrated Design, Green Building: A to Z, The Green Building Revolution, Marketing Green Building Services and Developing Green: Strategies for Success.

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The Difference Between Cost and Price

—By Bill Lee, President | Lee Resources

A few weeks ago, I was asked to make a proposal for a full day sales seminar to a group of building material salespeople. I spent about an hour on the telephone with the owner asking a lot of questions so I could better understand his company, the specific kinds of problems his salespeople were experiencing and the kind of return he was looking for on his training investment.

After doing quite a bit of design to make sure that my proposal answered his needs, I called back to review the outline with him. He loved it! He told me that he couldn't imagine that anyone could do a better job than I could, but he did need to know my daily fee.

Before quoting my fee, I did my best to remind the owner that I have been in our industry for over 40 years and have been training salespeople in our industry for over 20 years.

A couple of weeks later the owner called back to say that he had made a huge mistake; without telling me, he had hired a young sales trainer who lived in his hometown and whose training fee was about 75% lower than my fee.

"Why do you believe that this was such a big mistake?" I asked.

"This kid was a former car salesperson who had taken up sales training as a side job while he looked for a new sales job. His sales tactics sounded a lot like those used by a lot of car salespeople; they would never work in our industry. I just thought for the amount he was charging I couldn't go wrong."

This owner was guilty of the same mistake I have made and many buyers make: he confused cost with price. He did get a cheap price, but in the long run it cost him the entire amount he paid the first sales trainer plus what he paid me because he ended up hiring me to travel to his city and spend a day training his sales force.

When you run into price problems with your customers and prospects, remember the Cost vs. Price example. About nine times out of ten, we all get what we pay for.

In my case it was a power spray washer I wrote about in my Gross Margin book. I "saved" $250 by buying a spray washer at Home Depot, but as it turned out, my ignorance about buying spray washers allowed me to overlook the quality differences. After "saving" $250 at HD, I had to replace parts valued at $400 within a week.

The price I paid was $400 less than the spray washer ended up costing me.

Exercise: Make a list of how many situations you can think of where you may have lost a sale because your price was higher than your competitor's, but by doing business with the competition, your customer-in hindsight-ended up having a higher overall cost.

Keep up this practice. Make detailed notes so you'll be able to refer to them when you're faced with a similar pricing situation in the future. These examples will come in handy each time you are competing with a competitor who may have a lower price than you are authorized to quote.

ABOUT THE AUTHOR
Bill is a construction supply industry consultant and trainer who helps owners and managers put more profit on their bottom lines and helps salespeople improve their sales and gross margin.

He is author of Gross Margin: 26 Factors Affecting Your Bottom Line, now in its third printing. His most recent book,
30 Ways Managers Shoot Themselves in the Foot was released in October 2005.

864-303-8366 (Mobile)
864-248-4048 (O)

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Therma-Tru® Doors Introduces the Fiber-Classic® Mahogany Collection

Introducing the Fiber-Classic Mahogany Collection
Therma-Tru’s Fiber-Classic Mahogany Collection features timeless styles and a rich mahogany finish that creates the perfect complement to homes with interior furnishings that feature darker wood tones. The Collection includes new styles perfect for homes with popular architectural designs including Craftsman, bungalow, arts and crafts, mission and cottage motifs as well as doors suitable for Victorian and Traditional architecture, among others.

Cost-Effective
What was once reserved for Therma-Tru's premium line, the Fiber-Classic Mahogany Collection replicates the graining of warm mahogany hardwood, but with all of the cost advantages of the Fiber-Classic line.

Many Options Available
The popular Fiber-Classic Mahogany Collection craftsman door style features multiple glass designs, including Brookside decorative glass, Sedona Art and Saratoga and clear Low-e glass. The collection also offers additional architectural door styles and sidelite combinations, including 3-panel scroll, 6-panel and 8-panel Center Arch styles available with Blackstone, Sedona, Salinas and Wellesley decorative glass designs.

Structural Integrity, Solid Engineering
Fiber-Classic Mahogany Collection doors contain composite top and bottom rails, ensuring the doors are rot resistant, and include LVL stiles to improve the overall structural integrity. Solid engineered lock blocks ensure added strength and increased security. In addition, opaque door styles with a high-performance core are available as a 20-minute Positive Pressure fire door. Therma-Tru’s Fiber-Classic Mahogany Collection maintains all the benefits of fiberglass with a Limited Lifetime Full System Warranty.

Superior Energy Efficiency
Constructed of durable fiberglass, each Fiber-Classic Mahogany door is ENERGY STAR qualified and provides five times the insulation of a wood door. The doors also are certified by the National Fenestration Rating Council (NFRC), helping homeowners save money on energy costs through superior energy efficiency. In fact, the average R-value (measure of thermal resistance) of a Therma-Tru fiberglass door is almost as insulating as the wall of an average home.

Homeowners Can Receive up to $1,500
In addition to saving on energy costs, homeowners who purchase and install certain styles of the Fiber-Classic Mahogany doors may be eligible for a tax credit of up to $1,500 per household, proving the right door makes more of a difference than ever.

For more information, contact your local Huttig rep or visit www.thermatru.com.

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Introducing Masonite’s New Interior Molded Door – The Saddlebrook™

Saddlebrook is Masonite’s fourth addition to the Anniversary Collection of molded door designs and features a country-inspired, one-panel design with wide planks. Available now from Huttig, it provides a distinct look designed for flexibility with architecturally rich homes.

New, Unique Wide-V-Groove Plank Design
• Country-inspired, beautifully accentuated one panel door with look of real wood
• Smooth surface, perfect for painting and decorating
• Ideal for homes with a rustic feel

Engineered for Long-Lasting Beauty
• Resists warping, shrinking and cracking better than solid wood doors

Environmentally Beautiful™
• Crafted with by-product wood chips and timber from sustainably managed forests
• Offered in environmentally responsible Safe N’ Sound®, Safe N’ Sound Emerald™ and Hollow Core Emerald™ Series constructions

Wide Variety of Selection & Style
• 80" and 96" heights available
• Available in 1-3/8" and 1-3/4" thickness
• 20-, 45- and 60-minute fire doors available in select sizes (1-3/4" only)
• Full range of hollow core, SNS and bifolds

Get 50% off Saddlebrook door display for
a limited time – call your Huttig sales rep today.

For more information contact your local Huttig rep.

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Hello from Huttig Cape Girardeau!

I’d like to start out by saying thank you for your continued business. We are starting to see signs of hope in our industry and are ready to talk about anything other than a housing slump!

Hopefully you are all aware that we have taken a position in the fastener market with the addition of nails and plywood clips. We have a wide variety of the more popular nail sizes in stock with very aggressive pricing to entice you to convert your business. These products are available for delivery on your next truck with any order placed by 4:30 p.m.

Please contact your Huttig Sales Representative today for information about our stocking dealer program for fasteners, Therma-Tru exterior doors, Masonite interior doors, Huttig vinyl and aluminum windows, HB&G columns, and much more. We are here to serve your needs.

We at Huttig Cape Girardeau thank you for your business and welcome your special requests. Let us know what we can do to assist you.

Eric Kimberly • Cape Girardeau GM • Forward to Friend

Masonite Interior Doors

Please take a moment and download this month's Featured Flyer from Masonite which highlights the Masonite Anniversary Collection, Palazzo Series® and Safe 'N Sound® Emerald™ Doors

 

Download Flyer

Introducing Masonite's New Saddlebrook Door™

As Masonite's fourth addition to the Anniversary Collection of molded door designs, the Saddlebrook is a beautifully accentuated, one-panel door that is perfect for painting and decorating.

And now, for a limited time only - Receive 50% off a Masonite Saddlebrook/Cheyenne door display.

Exclusively from Huttig, take advantage of this offer today to save on the newest door display from Masonite.

For more information, contact your local Huttig rep.
Click here for a printable hot sheet.

Download Hot Sheet

Congratulations to Gus Schmidt of Levee Lumber in Hoquiam, WA who won $100 from Therma-Tru in the August Dealer Digest survey!